CASE STUDIES : MIDDLE EAST - BANKING
Personalized Digital Transformation Nets $16.8M Growth for Middle East Bank
AI B2C Marketplace
Data Studio
The challenge
Navigating the landscape of personalized campaigns presented hurdles for the bank in driving incremental spends.
The modest revolver base posed challenges to boosting interest income, while high loyalty costs hindered net income.
The mission: overcome these obstacles for a successful digital transformation.
The modest revolver base posed challenges to boosting interest income, while high loyalty costs hindered net income.
The mission: overcome these obstacles for a successful digital transformation.
The
magic of maya.ai
Implemented AI B2C Marketplace and Data Studio for targeted, category-wise customer activation campaigns
Proposed relevant merchants to enhance offer acquisition
Monitored campaign performance and widget traffic for real-time optimization
The results
16.8M USD (6.4% increase)
Annualized incremental spends
~3X (over control)
Annualized incremental spends
17%
Improved email open rates
48%
Improved click-thru rate
60%
Test
VS
45%
Control
Customer activation rate
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