CASE STUDIES : MYANMAR - BANKING
Revolutionizing Finance: Powering Myanmar's Largest Bank with an Award-Winning Digital Wallet
AI Payments
AI Super Apps
Hyperlocal AI
The challenge
In the shadows of limited banking accessibility, Myanmar posed a unique challenge in 2018.
With less than 40% of adults holding bank accounts and minimal branch and ATM infrastructure, the mission was clear: extend financial services beyond physical branches and into the hands of every citizen.
With less than 40% of adults holding bank accounts and minimal branch and ATM infrastructure, the mission was clear: extend financial services beyond physical branches and into the hands of every citizen.
The
magic of maya.ai
Crayon embarked on a transformative journey, delivering an end-to-end solution:
Deployed the AI Payments platform, providing a 360-degree view of customers and merchants
Empowered AI use cases driving acquisition, engagement, and retention across both customer and merchant wallets
Introduced a Territory Management Console, arming merchants with the tools to target and acquire customers strategically
The results
The impact was nothing short of extraordinary. This groundbreaking initiative not only facilitated unprecedented financial accessibility but also positioned the bank as a pioneer in digital innovation, earning accolades for its award-winning digital wallet.
9.5 M
Customers onboarded
~310 K
Partners and merchants onboarded
800 M
Transactions processed
2.4 B USD (per month)
Value generated
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