Overview
AI For Banking
Simplifying AI Success for Banks
From pilot to platform — with proven agentic solutions designed for modern banking.
What Could an AI-First Bank Look Like in 3 Years?
From Clicks to Conversations
Voice will outsell clicks — financial services will soon be driven by natural conversations
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The Invisible Hyper-Personal Assistant
Tomorrow's financial assistant will be invisible but always available, and totally hyper personal
Video is the New Storefront
Consumers connect emotionally through stories, not words or static images
Partnership
Crayon <> HDFC Bank – 8 Year Partnership
From launch to expansion — key milestones and impact over eight years of collaboration.
Launch Phase
Started working with HDFC Bank in 2017 for marketing campaigns through emails on CC customer base
Did multiple rounds of UAT on customer engagement, customer spending uplift, Choice recommendations
Delivered a 11% uplift in engagement
With the success of the launch, worked with the bank to increase their Lifestyle spends
Project scope: Personalization for the CC base of 20M+ customers
Growth Phase
Signed 1st contract for personalization of CC in March 2020 with HDFC Bank.
Consistently delivered ~300 - 500 CR INR in incremental offer spends MoM for 5 years.
Launched Festive treats in 2023, 2024 and 2025. Delivered uplift of 7% - 8% in incremental spends (~2000-3000 CR INR) YoY hosting more than 9000+ merchants offers
Launched multiple campaigns across portfolios and bank products
Delivered incremental offer spends of 4000 - 6000 CR INR YOY for 5 years
Expansion Phase
Signed 2ND contract with the bank for DC personalization in Jul 2025.
Launched 2 use cases for DC project within 2 months of the contract start date.
Signed 3RD contract with the bank for unification of all their digital properties in Aug 2025.
Smartbuy "For You": Creation of customer genomes and processing personalization for 70M+ Bank customers
1.2M customer visits served per month and 5% lift on engagement MoM
Future Phase
New Projects in Discussion
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