Slaves to the Algo: The secret behind unique customer experiences in the age of relevanc‪e‬

Published February 22, 2021   |   

Harvard Business Review calls the 20s the start of the “age of relevance” driven by a new 5Ps. Advances in analytics, big data and AI make it possible for digital disrupters to deliver relevance. In this episode, Suresh uses his decades-long experience to explain three key ways that digital disruptors like Spotify use data to create unique customer experiences for every single one of their customers. And why traditional enterprises like banks fail to do the same.

Listen to Suresh talk about:
1. The new 5Ps and examples of how companies are imbibing them
2. How companies use data and AI to offer personalization at scale
3. How marketers and businesses need to transform their processes and mindsets
4. Three examples of legacy thinking that need to change

About Slaves to the Algo

Whether we know it or not, like it or not, our lives have been taken over by algorithms. Join two-time entrepreneur and AI evangelist Suresh Shankar, as he talks to leading experts in various fields to understand how they are using or being used by algorithms in their personal and professional lives. Each episode highlights how businesses can leverage the power of data in their strategy to stay relevant in this new age of AI. Slaves to the Algo is brought to you by Crayon Data, a Singappre-based AI and big-data startup.

Suresh Shankar is the founder and CEO of Crayon Data, a leading AI and big data start-up based in Singapore. Crayon Data’s flagship platform,, is the AI platform powering the age of relevance.

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