In today's world, customer retention has become a crucial part of any successful business strategy. As the competition increases, it becomes more challenging to maintain brand loyalty. This is where customer incentive approaches come into play. Loyalty programs have...
The Internet is usually treated like the youngest child of a family. They invariably get blamed every time anything breaks down in the household! As an extension of the Internet, e-commerce too received a great deal of suspicion in its early days. Rightfully...
Customers have alternatives (digital and traditional) for everything from savings accounts and money transfers to loans and credit cards. The market is crowded, the competition, cut-throat. Customers can cherry-pick from them because switching costs are practically...
Growing up in India in the late 90s and early 2000s, Ed Hardy, FCUK, Aeropostale, and GAP were considered the pinnacle of fashion. We were introduced to these fad brands by extended family members living abroad. Forget fall-winter or spring-summer. Style seasons,...
In the first of a series of blogs, we explored what personalized marketplaces are, and why they are important to banks, merchants and consumers. Then, we took a deep dive into how banks can thrive with a marketplace strategy that is built for each customer. Today, we...
Customers want personalized experiences. Merchants want the right audience. Banks are unable to meet these expectations. However, high volumes of supply and demand cannot guarantee transactions. Banks are unable to meet these expectations. After the impact of Covid in...