MORE than a decade ago, Suresh Shankar saw the potential of Big Data, and observed that companies had a growing interest in harnessing such data for their business decisions.

So in 2012, he formed data analytics startup Crayon Data with co-founders Vijaya Kumar Ivaturi, Srikant Sastri and Aarti Ramakrishnan.

With skills and knowledge in Big Data analytics, technology and marketing, the team shared a vision of simplifying complex data to create value for companies, said Aarti.

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