One of the buzz words in recent times among corporates is none other than ‘Big Data’. Yet multiple definitions for Big Data prevail.
Tnooz CEO Gene Quinn says with a smile, “If you ask ten people about the definition of Big Data, you will get eleven answers”.
According to a Big Data-focused infographic by McKinsey,

• 42% of European consumers carry out web searches on their mobile devices in stores.
• 61% of consumers worldwide use digital channels as part of their purchase journey.
• 78% of mobile activity is data, and not voice.
• 72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.

Originally appeared on Tnooz.

One of the buzz words in recent times among corporates is none other than ‘Big Data’. Yet multiple definitions for Big Data prevail.
Tnooz CEO Gene Quinn says with a smile, “If you ask ten people about the definition of Big Data, you will get eleven answers”.
According to a Big Data-focused infographic by McKinsey,

• 42% of European consumers carry out web searches on their mobile devices in stores.
• 61% of consumers worldwide use digital channels as part of their purchase journey.
• 78% of mobile activity is data, and not voice.
• 72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.

Originally appeared on Tnooz.

One of the buzz words in recent times among corporates is none other than ‘Big Data’. Yet multiple definitions for Big Data prevail.
Tnooz CEO Gene Quinn says with a smile, “If you ask ten people about the definition of Big Data, you will get eleven answers”.
According to a Big Data-focused infographic by McKinsey,

• 42% of European consumers carry out web searches on their mobile devices in stores.
• 61% of consumers worldwide use digital channels as part of their purchase journey.
• 78% of mobile activity is data, and not voice.
• 72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.

Originally appeared on Tnooz.

One of the buzz words in recent times among corporates is none other than ‘Big Data’. Yet multiple definitions for Big Data prevail.
Tnooz CEO Gene Quinn says with a smile, “If you ask ten people about the definition of Big Data, you will get eleven answers”.
According to a Big Data-focused infographic by McKinsey,

• 42% of European consumers carry out web searches on their mobile devices in stores.
• 61% of consumers worldwide use digital channels as part of their purchase journey.
• 78% of mobile activity is data, and not voice.
• 72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.

Originally appeared on Tnooz.