Customer Lifecycle : Activate Customers

Activate the next best category for customers

usecase hurdle

The hurdle

Banks need to identify the best category to recommend offers to customers already active in one category

The solution

Using’s collaborative filtering algorithms, banks can

  • Identify affinities and similarities between two merchants
  • Rank merchants by TasteMatch scores at a category level
  • Get a roadmap on the next best activation category for any given customer
  • Allow portfolio managers to optimize resources to maximize ROI

Customer proof

usecase icon customer proof

For leading bank in Singapore


Was identified as the next best category for 17% of premium dining customers