Customer Lifecycle : Activate Customers

Analyze dark data to understand and activate dormant customers

usecase hurdle

The hurdle

Banks need to activate dormant and inactive customer segments

The solution

Using’s multiple proprietary algorithms, banks can

  • Analyze dark data of inactive customers
  • Identify active customers with similar tastes and attributes
  • Personalize offer recommendations to dormant customers

Customer proof

usecase icon customer proof

For leading bank in Singapore

~22% activated

of dormant customer base




9% contribution

to overall incremental spends