Customer Lifecycle: Engage Customers

Boost offer utilization with personalized email campaigns

usecase hurdle

The hurdle

Banks with limited offer portfolios do not cater to customer tastes based on their card transactions

The solution helps banks launch personalized campaigns that helps banks launch personalized campaigns that

  • Notifies customers on offers best suited for them, based on their taste and past behavior
  • Feature e-mails with personalized subject lines, and widgets with 3 to 5 relevant lifestyle offers 
  • Recommends offer acquisition from merchants with high affinity to the banks’ customer base
  • Improve the quality of recommendations

Customer proof

usecase icon customer proof

For leading bank in Singapore

4.8% utilization

of personalized offers




0.22% utilization

of non-personalized offers