Customer Lifecycle: Acquire customers

Acquire the right customers with relevant offers to drive acquisition

usecase hurdle

The hurdle

Without information on customer behavior, enterprises are restricted to broad-bucket advertisements

The solution

With taste-based inferences on behavior, helps enterprises

Accelerate time to market

  • Identify their best customers
  • Create micro segments by segmenting customers based on taste
  • Assign the targeting parameters to each micro segment
  • Propose right creative and messaging for each of the micro-segments
  • Launch campaigns on paid media and social media
  • Measure success through A/B Testing

Customer proof

usecase icon customer proof

Leading digital wallet in Myanmar

~20% higher spending

From led customers when compared to those acquired through other means