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The Crayon Blog

Sheena Iyengar: The art of choosing

Industry Articles | Published October 3, 2013  |   Tejeswini Kashyappan

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

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The Crayon Blog

Sheena Iyengar: The art of choosing

Industry Articles | Published October 3, 2013  |   Tejeswini Kashyappan

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Subscribe to the Crayon Blog. Get the latest posts in your inbox!

The Crayon Blog

Sheena Iyengar: The art of choosing

Industry Articles | Published October 3, 2013  |   Tejeswini Kashyappan

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Subscribe to the Crayon Blog. Get the latest posts in your inbox!

The Crayon Blog

Sheena Iyengar: The art of choosing

Industry Articles | Published October 3, 2013  |   Tejeswini Kashyappan

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Subscribe to the Crayon Blog. Get the latest posts in your inbox!