5 ways technology can drive your sales

Tech and Tools   |   
Published February 22, 2021   |   

This new year has brought new hope in the lives of many people. Sales and marketing teams of small and large businesses have already started sketching their plans for the upcoming months.

The significant goal of sketching this plan is to define profit and revenue. Regardless of whether your organization is centered around developing or simply keeping up your present share of the market pie, you will initially choose your objective markets or customer base.

At that point, you will decide your organization’s USP (Unique Selling Propositions), which means what makes your organization extraordinary. At last, you will conclude how to move toward the objective markets and the activity plans expected to achieve that target.

In the present sales climate, all the B2B or B2C sales executives and their sales groups must utilize technology in their everyday sales and the board exercises. Executives need to grasp and prepare their groups on employing new technological advancements to drive efficiency, and the upper hand in the selling cycle.

Below discussed are the 5 ways technology can boost your sales funnel and help in bringing more trusted clients –

#1. Introduction of Salesforce automation/Customer relationship management

Customer relationship management (CRM) is a type of tool that gives responsibility to the activity plan and permits the salesperson to follow relationships and sales as they move forward through the sales funnel. Sales executives should utilize the dashboard and notes in a CRM to mentor sales reps on enhancing their sales objectives.

According to a Deloitte Digital Digital CRM Study – 92% of sales professionals believe that CRMs are a critical need for empowering their business procedure and examine it to head chiefs of the company.

Also, the practicality and nature of the data put into the CRM are quite important. Voice-controlled automated sales feature permits salespeople to record data from their PCs, tablet, or cell phone, making it simpler and quicker for the sales rep to enter essential data.

One of the major benefits of cloud-based CRM technology is that it has freed salespeople from their office desks. They can access it from anywhere and at any time.

#2. Automate your tedious tasks

Numerous tedious tasks trouble the salespeople a lot and they can confirm that selling demands time-consuming, and repetitive tasks like – sending out follow-up emails, deciding cold call best practices, updating your sales opportunities and appointment setting.

That is why having Salesforce automation technology can automate your tasks, freeing up your sales employees to concentrate their attention on activities that create sales and revenues.

Automation helps in creating personalized email templates, timely follow-up sequences, log call data, enhancing your outreach process and disseminating quality content.

Sales executives invest a lot of their energy physically qualifying leads. The manual investigation isn’t just tedious, yet it likewise leaves you inclined to blunders. having an automated lead scoring and steering can ease this pressure, by distinguishing the open doors well, and guaranteeing they move toward the right co-worker for outreach.

#3. Mobile-friendly websites and apps

More than 77% of Americans have either a cell phone or tablet.  Numerous parts of the selling cycle have changed. Today’s technology helps the salespeople to get fast access to item support specs and different tools that expand the adequacy of their sales introductions and bring more beneficial customer experiences.

Think about the methodology of teaming up with customers or top chiefs in a solitary spot for sharing documents, informing, and different tools. For example – Slack is a type of software that can unite all project partners in a coordinated configuration that emails can’t deliver.

Also, having a mobile friendly website can improve your chances of generating more natural or organic traffic on your website. Plus, if you also have a mobile app for your products or services, it will be a cherry on the cake.

#4. Online proposal or client pitch

Nowadays, salespeople don’t wait for making an appointment for a face-to-face meeting with their prospects to pitch them their products or services. There is various cloud-based software available in the market that has changed the way of pitching ideas and thoughts. It permits the salesperson to make a short introduction for customers to watch during a time period suitable to them.

For example – Just think that you need to persuade a huge property management organization to give you their cleaning or modification business and you failed to get an appointment with the chief. But, you can make a 5-minute video discussing the USP your organization offers, with amazing and enticing details that settle on the chief need to meet with you to hear more.

#5. B2C and B2B Prospecting Tools for lead nurturing

Over 40% of sales experts state that prospecting is one of the difficult aspects of their responsibilities, trailed by 22% of them qualifying as customers.

However, by putting resources into incredible B2B prospecting tools, because of online technology, you can now effectively discover and arrive at your leads. Alos, it will make your prospecting simpler by delivering exact outcomes in less time and exertion.

There are multiple B2B and B2C lead generation and prospecting tools available in the market. For example – Soleadify is one of the highly recommended tools for prospecting and finding contact details of the companies, such as a salesperson can discover the list of job titles, employees’ email addresses and many more.


Technology has revolutionized each part of the sales cycle. For some people, these patterns can be overpowering. Salespeople are occupied and the last thing they should worry about is twelve new tools to keep on top of. Thus, it’s imperative to be aware of your technology stack.

If you surge technology usage or pick some unacceptable tools, it can accomplish more trouble than anything. So make a stride back, evaluate your objectives, and distinguish regions you need to improve. At that point figure out what technology tends to your necessities best.

These were only a few plans to place into your marketable strategy for 2021. It’s currently dependent upon you to plunk down with your group and really set up an arrangement for the coming year.

On the off chance that you don’t have a composed plan for this year,well, you’re simply doing what you have consistently done – which is an error.