CASE STUDIES : UAE - BANKING
Fuelling Financial Growth: Transforming Product Holdings for a Premier Retail Bank in the UAE
Data Studio
AI Studio
The challenge
Elevating the financial landscape, our client, a leading retail bank in the UAE, sought to amplify the adoption of diverse financial products (personal finance, salary transfer, balance increases, etc.) among its customer base.
The
magic of maya.ai
Leveraged the power of AI Studio, and Data Studio to identify and shown financial recommendations to the right set of customers
By discerning the unique financial needs of customers, we recommended tailored bank products
Leveraging rules-based models, we identified customer lifecycles, strategically converting sales touchpoints into opportunities for upselling
Advanced AI models were deployed to boost the penetration of asset products, accompanied by the successful launch of a digital personal loan campaign
Personalized campaigns tailored for credit card users further enriched the customer experience, resulting in a notable 5% increase in the penetration of unsecured loans
The results
AED 19 M per month
Volume of personal digital loans
AED 5 - 7 M
Revenue from incremental sales
AED 6.7M
Incremental spends generated
Want to see more of our algos in action?