CASE STUDIES : UAE - BANKING
Fuelling Financial Growth: Transforming Product Holdings for a Premier Retail Bank in the UAE
Data Studio
AI Studio
The challenge
Elevating the financial landscape, our client, a leading retail bank in the UAE, sought to amplify the adoption of diverse financial products (personal finance, salary transfer, balance increases, etc.) among its customer base.
The
magic of maya.ai
![](https://crayondata.ai/wp-content/uploads/Target.png)
Leveraged the power of AI Studio, and Data Studio to identify and shown financial recommendations to the right set of customers
![](https://crayondata.ai/wp-content/uploads/deliver.png)
By discerning the unique financial needs of customers, we recommended tailored bank products
![](https://crayondata.ai/wp-content/uploads/data-1.png#1978)
Leveraging rules-based models, we identified customer lifecycles, strategically converting sales touchpoints into opportunities for upselling
![](https://crayondata.ai/wp-content/uploads/Optimize.png)
Advanced AI models were deployed to boost the penetration of asset products, accompanied by the successful launch of a digital personal loan campaign
![](https://crayondata.ai/wp-content/uploads/Personalized.png)
Personalized campaigns tailored for credit card users further enriched the customer experience, resulting in a notable 5% increase in the penetration of unsecured loans
The results
AED 19 M per month
Volume of personal digital loans
AED 5 - 7 M
Revenue from incremental sales
AED 6.7M
Incremental spends generated
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