Why you need AI for email marketing in 2020

Published June 30, 2020   |   

AI is fast becoming a reality as it is sneaking through almost all spheres of the digital world. Snapchat filters, Google Lens, Ikea mobile app, Microsoft Cortana, Amazon Alexa, and the list continues to grow with each passing day. Email Marketing is no exception to this trend as it continues to redefine the strategies on an end to end basis.

Email marketers find it difficult to switch between multiple repetitive tasks like identifying engagement levels of different contacts and personalizing the copies for each of them. Testing, predictive modeling, and a lot of other aspects of their job profile tend to stall the turnaround time. This was a leading reason behind companies putting email campaigns on the back seat despite the fact that automating them brings in 320% more revenue. AI-enabled automation can add much more value to the efforts.

Artificial Intelligence can help marketers focus better on the strategic portions of their work. They can leverage AI for streamlining email marketing efforts and allocate their time and resources smartly. Have a look at this infographic to see how AI is brewing a revolution in email marketing:

The AI Revolution in email marketing
Source: The AI Revolution in email marketing