Gate 6 marries marketing creativity with Big Data analytics

Marketing | Sectors   |   
Published August 16, 2013   |   
Heather Clanc

hese days, it seems as if I can’t get through a conversation with someone from the high-tech industry without that person referring — usually in super-reverent tones — to the vast potential of social media engagement combined with analytics to transform customer relationships.
Certainly, the success of and its swelling ecosystem of marketing automation partners and platforms underscores the very real transformation going on within a business function notorious for having a hard time showing tangible returns on investment.