How Big Data Could Facilitate Selective Perception Marketing

Marketing | Sectors   |   
Published February 14, 2014   |   
Mithun Sridharan

This scenario should be familiar to the many of us. Let’s say you have just purchased a brand new iPhone. No sooner had you bought the phone, than you see brand new iPhones all over the place!
Another classic example is that when women get pregnant, they suddenly start seeing pregnant women everywhere. After childbirth, they stop noticing pregnant women and start seeing babies everywhere. This is called selective perception.
This could be graphically illustrated.
Depending on their age, some people recognize a young lady, whilst others recognize an elderly woman. This picture succinctly captures the essence of selective perception. In other words, people tend to see the things that reinforce what we believe, or the things they could relate to; the rest are usually disregarded.
Perceptions are triggered by events that we experience over the course of our lifetime. These actions, called “trigger events”, shape how we see or perceive any particular situation. These perceptions are gradually revised and changed each time we experience a set of trigger events. Hence, selective perceptions are continually created and modified.