How big data is changing the way marketing teams strategize

Published June 3, 2019   |   

We always hear how big data can change the face of our business. And how it’s the most important tool for growth. The question really comes down to this: what exactly is big data? Big data is a collection of information that companies can use to make actionable strategies that foster business growth. It can come in many different forms, and the uses of big data are basically unlimited.

Let’s take a look at some available big data use cases. And how implementing its potential can help your marketing team project global growth at an exponential rate. Here is how you revolutionize your marketing strategy through big data.

Reach newer areas of growth

Have you ever wondered how big companies find the right places to expand into? Well, they use big data to make informed decisions about economies that they want to move into. By taking advantage of public data from places like Sayari, companies can get access to live local data around the world. They can see information like the health of industries, the number of companies in the area, and the overall health of local markets. These bits of information help big companies make decisions on where they should grow.

Think about it. If you are in a niche industry that can influence the health of a growing economy, it would only make sense to expand into those markets. By placing yourself in the thick of this expansion, you have a chance to become the staple point in those industries you are aiming to influence.

Instead of going into markets blind, make sure you look into the available data for those markets. You can learn the ins and outs of the market before you even step foot in the area. Expanding into new markets isn’t a shot in the dark when you use global big data to make an informed decision about a market.

Expand digitally

Many companies are trying to find the best way to make a wave on the internet. For many, it’s a simple shot in the dark that revolves around topics they think will interest their users. Although this is a great way to stay relevant, it’s not always a great way to drive traffic. Sometimes, despite your best efforts, your content doesn’t help you drive traffic. This is where big data comes into play with SEO.

Now, I’m sure you have heard the term SEO before. Especially since every modern marketing company pushes it so hard these days, but how can you really take advantage of big data to drive your SEO efforts? You can use it by finding terms, phrases, and keywords to create your content around. With search engine big data providers like SEMrush and Ahrefs, you can get access to search engine queries. That means you can find high search volume terms to craft your content around, and the end results will be more potential in the search engine rankings. The more complete your information is, the better. That’s more or less a given, but you can make those efforts even better by manipulating your content to use specific phrases. Sounds ridiculous, but at the end of the day, content is king, and search queries are how that content is found.

Help fix outstanding issues

You can really generate your own internal pieces of big data too. This works best for big companies or companies with die-hard followers, but it can really help any business shape their next moves. I’m talking about the big data that can come from surveys.

You can help yourself to invaluable data by simply asking your customers what they think. They will give you specific insights into your business, as long as you ask the right questions. These can range from extremely targeted questions that aim to solve a specific problem to general over scaping questions that give you a look at customer’s opinions of your operations. This form of big data tends to be extremely useful to businesses that do constant self-audits, as it generates direct information from the outside viewpoint. Some companies can’t see outward facing problems because they are stuck operating internally all the time. The best way to get that outside perspective is to ask, and that’s exactly what surveys are designed to do.

Integrate your business

I’m sure you have heard of the Internet of Things (IoT) a time or two before this, but if you haven’t looked into how it can help your business, you’re missing out. By integrating portions of your business with the IoT, you can start to access tons of data, and it’s not always what you expect.

The IoT’s potential is basically unlimited, as it can create data from anything. How many emails does your team send? What level of management sends the most communication-based information to the other teams? What elevator causes the most problems in your building? All of these questions can be answered from the integrations the IoT makes possible in your business.

Big data creates big possibilities

Big data can really help you shape a better business. It can help you expand operations into a new market, revolutionize your internal and external processes, and even help you pick the right words for your advertisements and content. The best part is, it’s not a new action item for businesses. Companies have been using big data, especially in marketing, for a very long time. The only major difference is the accessibility of that information.

With constant advances in technology being made, we aren’t going to see big data going anywhere, and you should only expect to see it used more and more as accessibility grows. That means one thing, if your business isn’t putting data to use as a key indicator for marketing decisions, you’re doing it wrong.