Big data was the big thing in 2013. According to execs in marketing, technology and research, 2014 will be all about personalization. Here are five of the most talked about marketing predictions from across the web. For marketers planning their 2014 priorities, it’s a good rule of thumb to listen to the industry’s most powerful billionaire on the front lines.
“The biggest disruptor that we’re sure about is the arrival of big data and machine intelligence everywhere. The ability to find people, to talk specifically to them, to judge them, to rank what they’re doing, to decide what to do with your products… (it) changes every business globally.” — Eric Schmidt, Chairman, Google