Prashanth Kale has joined Crayon Data to lead the global marketing team.
He is an award-winning marketing director with 16+ years of leadership experience in B2B marketing in high-tech, enterprise SaaS, and AI. An alumnus of EDHEC Business School (France), he is adept at developing and executing comprehensive marketing programs and growth strategies.
He has joined us from Zycus, where he headed the marketing function for North America (US & Canada). Prior to this, Prashanth worked with Unisys, SAP, FIS, Capgemini, Bridgei2i Analytics, and STL. He is an expert in GTM strategy, performance marketing, branding, public relations, and investor marketing.
His areas of expertise include:
- Building and running high-performance marketing teams
- Developing and scaling marketing systems for sustainable growth
- Driving all-bound marketing programs for acquisition, retention, expansion
- Manufacturing perceptions by blending design, storytelling, and analytics
As part of the global GTM team, Prashanth will lead and drive the marketing function to position Crayon Data as the leading AI solutions provider to prospects, talents, and investors.