CASE STUDIES : US - BANKING
Revolutionizing a Tier-1 US Bank's Growth: Personalization to drive portfolio growth
AI B2C Marketplace
Data Studio
AI Studio
The challenge
In the competitive landscape, the bank grappled with identifying customer-centric categories, hindering efforts to boost incremental value and interest income.
A crucial challenge lay in elevating spends with co-branded card merchants like Sears and Bestbuy.
A crucial challenge lay in elevating spends with co-branded card merchants like Sears and Bestbuy.
The
magic of maya.ai
Implemented AI B2C Marketplace and Data Studio for targeted, category-wise customer activation campaigns
The modules helped in crafting quarterly, category-specific campaigns tailored for co-branded cardholders, including retail giants Sears and Bestbuy
Precision in identifying top-performing merchants and leveraging EDI campaigns significantly amplified the impact
The results
Redefined engagement with tailored campaigns, capturing customer attention and driving tangible results.
Achieved a remarkable transformation in the bank's competitive stance, setting new standards for personalized growth strategies.
2.93M USD (6.8% Increase)
Annualized incremental spends
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