Revolutionizing a Tier-1 US Bank's Growth: Personalization to drive portfolio growth
AI B2C Marketplace
Data Studio
AI Studio

The challenge

In the competitive landscape, the bank grappled with identifying customer-centric categories, hindering efforts to boost incremental value and interest income.

A crucial challenge lay in elevating spends with co-branded card merchants like Sears and Bestbuy.

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The results

Redefined engagement with tailored campaigns, capturing customer attention and driving tangible results. Achieved a remarkable transformation in the bank's competitive stance, setting new standards for personalized growth strategies.
2.93M USD (6.8% Increase)
Annualized incremental spends
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