Vidhyashankar Sriram has joined Crayon Data as Vice President – Client Solutions. In his new role, he will lead value delivery for our clients.

An alumnus of NITIE Mumbai and Madras Institute of Technology, Vidhyashankar is a true-blue banker. He comes with over 15 years of experience in CitiBank, in India and Singapore. His last role was Head of Retail banking Data & Analytics in Singapore for 17 markets across Asia and EMEA. His key areas of work have included:

• Data intelligence to drive the digital transformation of the Retail Bank and Wealth Management businesses.
• Big Data deployment for real-time smart decisioning, offer orchestration, omnichannel consistency.
• Embedding analytics and a data culture across the retail bank to create ease of data availability, data storytelling and visualization, and building transparency across sales channels.

While his last stint was in Singapore, his roots are in Chennai (Madras, as he prefers to call it). He has relocated back to the city for his new role with Crayon.