Why ‘big data’ is essential for retailers exploring the omnichannel

Retail / eCom | Sectors   |   
Published August 19, 2013   |   
Ananth Siva

Many retailers have struggled with the pace at which the multichannel world is moving, with consumers increasingly expecting the same levels of service across a variety of different channels. Just when most retailers thought that they had a handle on delivering on their multichannel strategies, along comes omnichannel and a whole new set of challenges.
In the omnichannel world, customers will visit your store, shop and research online, ask friends their opinions about products and brands via social media, and purchase via their mobile — and they’ll want to transition seamlessly between these channels.