Top 10 reasons why you should learn data analytics

Analytics   |   
Published July 27, 2016   |   

They say we are living in the age of information. The internet has made it easy for anyone to gather whatever information they need to achieve whatever end they desire. Did you know that you could even learn how to build your own car online? Did you know that you could teach yourself how to run your own Fortune 500 Company? Yes, what was only available to those who could afford Ivy League education is now available to anyone with an internet connection. The question is, how will you use this data to your benefit?

Why big data is the new frontier 

If you want to succeed in this world, you must study trends. By looking at the analytical data available for your niche, you can determine different ways through which you can make good strides to achieve positive results. Everything depends on data; from big multinationals to small business alike. All great minds use this data to formulate better strategies for the future of their companies. Now imagine being at the center of all that frenzy. Imagine being the person they turn to before they make any major business decision? That is exactly who you will be when you learn data science and big data analytics.

Reason why you should learn data analytics

 1. Data analytics is now a priority for top organizations

With market competition stiffening, top organizations are turning to data analytics to identify new market opportunities for their services and products. As things stand today, 77% of top organizations consider data analytics a critical component of business performance. What this means is that big data professionals have a huge influence on company policies and marketing strategies.

2. Increasing job opportunities

As companies begin to realize that they have no capacity to comprehensively gather, interpret and use data, they are beginning to look for specialists who can do so. If you look at all the major job opportunity platforms such as Indeed and Dice, you will see that there are increasing number of job postings looking for data analysts and consultants. The demand for professionals with this particular skill set is on the rise while the supply remains low. This creates great job opportunities for individuals within this field.

3. Increasing pay for data analytics professionals

As the demand steadily increases and the supply remains low, data analytics professionals are getting paid more and more. In India, as it stands today, data analytics professionals are paid on average 50% more than their counterparts in other IT based professions. This trend is evident across the globe as more and more companies realize just how important these professionals are to the organization.

4. Big data analytics is everywhere

Just as it has become imperative to use computers in today’s workplace, the use data analytics professionals to foster growth is slowly catching on. There is practically no sector which has remained untouched from the reach of Data Analytics.

5. You will have various job titles from which to choose

A data analytics professional has a broad range of job titles and fields from which to choose. Since big data is used almost everywhere today, you can choose to be a:
– Metrics and Analytics Specialist
– Data Analyst
– Big Data Engineer
– Data Analytics Consultant
These are just some of the job titles you could hold in big organizations such as IBM, ITrend, Opera, Oracle, etc and the possibilities are immense.

6. You will be at the core of decision-making in the company

One of the leading causes of job place dissatisfaction is that most employees feel as if they do not have any decision-making power. They often feel like just another cog in the great corporate wheel. As a data analytics professional, you will be at the core of decision-making in your chosen company. In fact, you will be an integral part of business decisions and future strategies, thus giving you an important role and purpose within the organization.

7. Adoption rate of big data analytics is high

Just as companies started turning to social media for brand advertising and customer engagement, they have also started turning to data analytics as well. Today, it is almost impossible to find any brand that does not have social media presence. The same will be true as far as data analytics adaptation is concerned. In the very near future, every company will need data analytics professionals. This makes it a wise career move that actually has a future in business.

8. Data analytics is taking over faster than expected

A survey conducted by Nimbus Ninety shows that data analytics is taking over much faster than was projected. The survey found that data analytics tops the list of technologies to look out for in the coming 3 years.

9. It represents perfect freelancing opportunities

In the near future, a vast majority of the workforce will not want to be tied to just one employer. People are steadily looking for ways to diversify their sources of income and methods through which they can find the perfect work-life balance. Data analytics, being that it is a matter of studying numbers, trends, and data in general, gives you the perfect opportunity to become a well-paid freelancer or consultant for some of the biggest firms in the world. Majorly IT based, this kind of job can be done from anywhere in the world at any given time. Therefore, you do not have to be tied to a desk.

10. Develop new revenue streams

With your ability to analyze and put good data information to good use, you can easily identify new and unexploited streams of revenue generation. This is one of the best ways to enrich your life by increasing your earnings.


They say that numbers do not lie. Data analytics demand is on the rise and soon, it will be an integral part of every organization and everything we do. These reasons should give you an idea of just how important this field is poised to be in the future.