Top 15 social media analytics tools for marketers

Marketing | Sectors   |   
Published January 27, 2015   |   

Social media analytics tools are like life-sustaining organs for marketing professionals, as they are the simple ways for them to identify what’s happening around them in the digital world, especially in social media channels. Before they spend even a single penny from the wallet, it is imperative to know what the customers are saying about them and what works and what doesn’t… Understanding the customers is key in order to get great results. Social media analytics tools all do the same, of course in their own ways! Check out our list of 15 best social media analytics tools for marketers.


Buffer is a Twitter app that enables you to add tweets to be sent on a schedule. Besides, it can help you determine how effective your tweets are by giving an idea about the number of clicks you receive, how many people retweet your tweet, how many people favorite your tweet and a list of people who retweet and favorite your tweet with their username and the number of followers they have.

Google Analytics

Though Google Analytics is primarily for web analytics, it can tell you about the number of social visitors and their activity in your website. Go to Acquisition and then to Social. You can check out how many visits your site receives from each of the major social networks.

Moz Analytics

Moz Analytics gives you a single dashboard that tracks your network size, engagement, and traffic breakdowns per network. It also offers insights into your search engine optimization (SEO).

Facebook Insights

Facebook Insights provide valuable information about your Facebook page’s performance in terms of monthly fan size growth, the average number of Likes or comments, Unlikes and attrition rate, Page views, Mentions, Tab views, Referrers, Impressions etc. These numbers about your audience can help you create more relevant content for them.

Twitter Analytics

Twitter Analytics gives insight on your Twitter followers, reach, retweets, follower demographics, Twitter Cards, mobile app promotions and conversion tracking, total impressions, engagement rates, link clicks, re-tweets, favorites and replies.


Followerwonk allows you to dig through Twitter data. It can track your follower gains and losses, compare Twitter accounts, do global searches in Twitter bios, and analyze any account’s followers.


Klout is one of the well-known resources for measuring your Twitter influence. It is available as an extension for Chrome and Firefox, as well as the stand-alone site. Using data from your Twitter, Facebook and LinkedIn accounts, Klout can tell you your overall influence with basic graphs.


Are you a serious Pinterest user? Then, ViralWoot is for you. It helps you find followers for your Pinterest account letting other users on ViralWoot to discover and follow your pin boards. You can also schedule your pins with ViralWoot, using their bookmarklet and can also get alerts for your pins when they get viral on Pinterest.


Topsy is a powerful tool for marketers to track their brand on twitter, analyze how content is being shared, who are the active participants in the tweets, the key influencers and the sentiments over the brand over time. The free Topsy social search tool is more powerful than the standard and advanced Twitter search. You can search for tweets from a person, referencing a person, containing links to a site or even search for conversations between two people.


Hootsuite is an all-in-all social media automation tool, which can be used to update your status on a wide range of social media accounts and manage your social presence. You plan and schedule social updates in advance. It also offers analytics that that tracks metrics like engagement, follower/fan growth, and best performing updates in real time. Reports can be sent to you via email.

Sprout Social

Sprout Social is another tool similar to Hootsuite. It monitors Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla, and other networks and offers contact management, competitive insight, lead generation, and analytics.


Beevolve is a powerful and easy-to-use too that monitors your brand mentions. It can track what your customers are talking about your brank in the Internet and help formulate marketing strategies, drive product development, measure advertising performance and avoid potential PR disasters before they spiral out of control.


It is a quick-and-easy Twitter analytics tool that showcases the top 10 tweets for any Twitter user. The ranking is based on number of retweets.


HowSociable monitors your brand name mentions and online reputation over the past seven days and gives a social score for Twitter, Facebook, YouTube, and LinkedIn.


Tweetreach is an analytics tool specific to Twitter. It focuses on the impact of your Twitter activity, conversations and network and can measure the size of your following, the reach of your messages and help you identify influencers who are sharing your content.