Crayon Data looks to scale up presence in Europe, US and Middle East

Press and Media   |   
Published January 28, 2015   |   

This news appeared on Financial Express.
Crayon Data is set to scale up its presence in Europe, US and Middle East as part of its 2015 market strategy, after making substantial inroads in developed markets.
Accredited as one of the most successful and innovative big data companies in 2014 by global platforms such as TiEcon and CEBIT; Crayon has successfully built products, entered highly strategic partnerships with Mindshare and IBM Watson, and bagged nearly 15 client engagements across international markets, in the past one year.
With its announcement to raise a Series-B round funding in the first half of 2015, the company aims to drive and direct its platform-based big data venture to deliver real business solutions.
Crayon Data’s flagship platform SimplerChoices, which offers predictive, algorithm, and machine-learning led approach, has enabled the company’s wide ranging presence across hospitality, finance, retail, media and technology sectors – SimplerChoices  data that covers 1 billion tastes, 25 million products, 15 lifestyle categories, 15 million enterprises.
Srikant Sastri, digital marketing veteran and co-founder, Crayon Data said, “Crayon’s proposition and products have found strong resonance in every market & vertical that we have addressed. The fact that we have made headway in a large, mature market like the US is particularly heartening”
The company plans to launch two innovative big data analytics products – Maya and Yoda, in the first quarter of 2015. Maya being a personal concierge, which helps simplify choices for consumers; and Yoda, a business concierge that helps sales teams of businesses simplify and enable sales related decisions. Maya and Yoda will cater to global businesses and consumers.
Crayon Data’s has also recently announced it affiliation with O Alliance, an American transformative retail consultancy firm, to provide them with a powerful choice engine which will enable retailers to compete with a more agile online competition.