CASE STUDIES : INDIA - BANKIng
AI-Driven Campaigns Propel Growth for a Leading
Bank in India
AI B2C Marketplace
Data Studio
The challenge
"Struggling with a mere 6% engagement in lifestyle offers, the bank encountered difficulty in pinpointing relevant merchants.
This challenge hindered their ability to acquire enticing offers and deliver personalized campaigns, limiting the impact on total credit card spends."
This challenge hindered their ability to acquire enticing offers and deliver personalized campaigns, limiting the impact on total credit card spends."
The
magic of maya.ai
Implemented maya.ai’s B2C Marketplace and Data Studio modules
Identified and recommended relevant merchants based on individual customer profiles, enhancing offer acquisition.
Utilized advanced algorithms to analyze customer behavior, ensuring precision in targeting and messaging.
Implemented dynamic, personalized campaigns tailored to each customer's preferences, significantly boosting credit card spends.
Seamlessly delivered personalized campaigns through email and SMS channels, maximizing reach and impact.
The results
~1.8% lift
In offer spends over 3 months
468K USD (5.6% Increase)
Annualized incremental spends
4.4%
Test
VS
0.4%
Control
Increase in campaign response rate
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