CASE STUDIES : SINGAPORE- BANKING
Revolutionizing Growth: Personalized Campaigns Propel a Tier-1 Bank in Singapore
AI B2C Marketplace
AI Studio
The challenge
In the dynamic landscape of Singaporean banking, our client grappled with identifying relevant merchants, driving value, and reducing customer inactivity.
It was about navigating complexities and delivering tailored experiences for their customers.
It was about navigating complexities and delivering tailored experiences for their customers.
The
magic of maya.ai
Leveraging the AI B2C Marketplace and AI Studio, we crafted a multifaceted solution.
Introduced personalized weekly campaigns, including event-based strategies.
Suggested relevant merchants, optimizing offer acquisition.
Monitored campaign performance and widget traffic, ensuring real-time adaptability.
The solution was a blend of AI-driven insights, strategic campaign personalization, and ongoing performance evaluation.
The results
The results speak volumes about the transformative impact, reflecting heightened engagement and substantial financial growth
17.8M USD (4.8% Increase)
Annualized incremental spends
2.2%
Test
VS
0.21%
Control
Annualized incremental spends
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