CASE STUDIES : MIDDLE EAST - CARDS
Revitalizing Cardholder Engagement: Personalized Campaign Triumph for a Leading Global Issuer in the Middle East
AI B2C Marketplace
Data Studio
AI Studio
The challenge
In the thriving Middle Eastern market, leading card issuer client faced challenges in personalizing campaigns and marketing communication.
The mission was clear: activate dormant customers, especially in specific categories, streamline portfolio growth, and slash high TAT in campaigns.
The mission was clear: activate dormant customers, especially in specific categories, streamline portfolio growth, and slash high TAT in campaigns.
The
magic of maya.ai
The triumvirate of AI B2C Marketplace, AI Studio, and Data Studio paved the way for a transformative solution.
Crayon Data helped in ingesting, cleaning, and enriching customer transactions. This enriched data to decipher customer taste, facilitating precise offer targeting.
Crayon Data helped in ingesting, cleaning, and enriching customer transactions. This enriched data to decipher customer taste, facilitating precise offer targeting.
Identified external merchants for on-boarding and optimized ones for offer acquisition
Implemented personalized campaigns with dual objectives: stimulating spends and reducing dormancy
Slashed campaign execution TAT by automating the system with seamless Salesforce integration
Solution was modelled to drive customer reactivation and incremental spends
The results
The results echo the success of strategic campaign personalization, operational efficiency, and substantial financial growth.
~16.4M USD (6.2% lift)
Annualized incremental spends
10%
test
VS
7.5%
control
Customer activation rate
20
hours
VS
2
hours
Campaign execution time
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