CASE STUDIES : INDIA - CARDS
Driving Portfolio Growth with Personalized Campaigns for India’s Largest Credit Card Issuer
AI B2C Marketplace
Data Studio
AI Studio
The challenge
The enterprise faced challenges in activating dormant customers, dealing with non-personalized campaigns, and managing high TAT.
They needed to expand their external merchant portfolio and identify relevant ones for offer acquisition.
They needed to expand their external merchant portfolio and identify relevant ones for offer acquisition.
The
magic of maya.ai
The triumvirate of AI B2C Marketplace, AI Studio, and Data Studio paved for personalization at an individual customer level
Ingested, cleaned, and enriched customer transactions, refining analytical insights
Used prebuilt models for targeting and segmentation of customers
Created personalized campaigns, including campaigns for category-wise customer activation
Integrated offers marketplace with the bank's homepage and net banking logout page
The results
Campaigns that resonated, reactivated dormant customers, and drove unprecedented engagement metrics.
200M USD (6% Increase)
Actual attribution spends
20%
Boost in click rates
7%
Increased campaign spends
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