CASE STUDIES : INDONESIA - BANKING
Elevating Card Dynamics: Pioneering Personalized Growth in Indonesia's Banking Landscape
AI B2C Marketplace
Data Studio
AI Studio
The challenge
Struggling with stagnant card engagement, our Indonesian banking partner faced a daunting challenge - amplify personalized offerings, diminish customer inactivity, enrich the portfolio, and optimize card usage for robust incremental value.
The
magic of maya.ai
Employed AI B2C Marketplace for curated and targeted offers.
Leveraged AI Studio to gain personalized insights into customer preferences.
Utilized Data Studio for comprehensive analytics.
Launched weekly campaigns through SMS and email.
Focused campaigns on stimulating spends and reducing customer inactivity.
Monitored and analyzed campaign performance for continuous improvement.
The results
360K USD (5.5% Increase)
Annualized incremental spends
523K
SMS impressions executed
232K
Email impressions executed
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