CASE STUDIES : INDONESIA - BANKING
Elevating Card Dynamics: Pioneering Personalized Growth in Indonesia's Banking Landscape
AI B2C Marketplace
Data Studio
AI Studio
The challenge
Struggling with stagnant card engagement, our Indonesian banking partner faced a daunting challenge - amplify personalized offerings, diminish customer inactivity, enrich the portfolio, and optimize card usage for robust incremental value.
The
magic of maya.ai
Employed AI B2C Marketplace for curated and targeted offers.
![](https://crayondata.ai/wp-content/uploads/Personalized.png)
Leveraged AI Studio to gain personalized insights into customer preferences.
![](https://crayondata.ai/wp-content/uploads/chart.png)
Utilized Data Studio for comprehensive analytics.
![](https://crayondata.ai/wp-content/uploads/sms.png)
Launched weekly campaigns through SMS and email.
![](https://crayondata.ai/wp-content/uploads/Target.png)
Focused campaigns on stimulating spends and reducing customer inactivity.
![](https://crayondata.ai/wp-content/uploads/data-1.png#1978)
Monitored and analyzed campaign performance for continuous improvement.
The results
360K USD (5.5% Increase)
Annualized incremental spends
523K
SMS impressions executed
232K
Email impressions executed
Want to see more of our algos in action?