Slaves to the Algo: What CMOs must learn from the youngest data geek in the room | Ravi Santhanam, HDFC Ban‪k‬

Published February 23, 2021   |   

Recognized in the Forbes list of ‘The World’s Most Influential CMOs’, Ravi Santhanam joins us in this episode of Slaves to the Algo to talk about the evolution of AI in the banking sector. Ravi uses his 20+ years of experience to explain how marketing can become more data-driven. The brand message is now decentralized – consumers have enormous power to influence the brand. Just two decades ago, marketers used to control the entire brand message and experience. Today, they are custodians of the brand experience. Ravi suggests how modern marketers can leverage AI to make the customer experience richer without sacrificing the human touch.

Listen to this episode to hear Ravi and Suresh talk about:
1. How data and algorithms can shape human behavior and not just predict it
2. The way CMOs think today compared to 10 years ago
3. Investing in testing and hypothesis-driven strategies
4. Where India stands on the global data and AI stage
5. How companies are making the shift from relying on experience to relying on data

About Slaves to the Algo

Whether we know it or not, like it or not, our lives have been taken over by algorithms. Join two-time entrepreneur and AI evangelist Suresh Shankar, as he talks to leading experts in various fields to understand how they are using or being used by algorithms in their personal and professional lives. Each episode highlights how businesses can leverage the power of data in their strategy to stay relevant in this new age of AI. Slaves to the Algo is brought to you by Crayon Data, a Singapore-based AI and big-data startup.

Suresh Shankar is the founder and CEO of Crayon Data, a leading AI and big data start-up based in Singapore. Crayon Data’s flagship platform,, is the AI platform powering the age of relevance.

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