CASE STUDIES : GLOBAL - MARKETPLACE
Revitalizing Sales of a Leading B2B Tech Distributor
Data Studio
AI Studio
Analytics Studio
The challenge
Amid the challenges of the COVID-19 pandemic, our client, a prominent B2B tech distribution company, grappled with the diminishing relevance of bank cards primarily used for travel and international transactions.
A staggering 64% drop in overall billings necessitated a transformative approach to sales.
A staggering 64% drop in overall billings necessitated a transformative approach to sales.
The
magic of maya.ai
Our intervention commenced with a complete data overhaul.
Data Studio enabled the cleaning and curating of CRM and product data. This established a foundation for strategic insights.
AI Studio helped in
Data Studio enabled the cleaning and curating of CRM and product data. This established a foundation for strategic insights.
AI Studio helped in
![](https://crayondata.ai/wp-content/uploads/Integration-1.png#1974)
Leveraging the power of customer similarity, we crafted profiles and identified enterprises akin to existing clientele
![](https://crayondata.ai/wp-content/uploads/Personalize.png)
Recognizing the need for precision, we pinpointed preferred partners to optimize deal facilitation
![](https://crayondata.ai/wp-content/uploads/sms.png)
Providing targeted product recommendations aligned with customer profiles and facilitating in-deal suggestions to drive cross-sell and up-sell opportunities
Analytics Studio empowered sales personnel by offering a comprehensive view of partner, product, and customer opportunities.
The results
150 K
Reduction in CRM name duplicates
15X
Potential revenue boost in product sales
460 Cr INR
Uncovered in revenue potential
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