Suresh Shankar on the power of personalization in a post-COVID world @ Big Data APAC Virtual Summit

Press and Media   |   
Published December 30, 2020   |   

December 2020: CEO and co-founder of Crayon Data, Suresh Shankar delivered an insightful talk on “The power of personalization in a post-COVID world” at the Big Data APAC Virtual Summit 2020.

Key highlights from the talk

  1. 85% of customers today demand personalized products, services, and experiences. Enterprises who understand their customers and personalize digital experiences for each one of them, stay ahead of the curve.
  2. The pandemic has accelerated how customers interact with brands. Online sales have increased by nearly 30% during COVID, as customers are spending more time on digital channels. Globally, mobile orders and payments have gone up by 56% and up to 80%.
  3. Customers are constantly re-evaluating their choices now more than before. Enterprises that can’t stay relevant, risk losing everything. From customer data to share-of-wallet.
  4. In this post-COVID world, relevance is key. Enterprises who want to stay relevant need to be able to profile and engage their customers effectively, and drive transactions.