Date: March 2023
Source: EIN News
“Despite 93% of the Vietnamese population having at least one banking app, 71% of the apps underperform at utilizing customer data. Data and AI platforms aim to transform raw data into consumable outcomes. In addition, algorithms aim to deepen customer engagement and manage risk. This will create a relevant, unified digital experience and scalable merchant ecosystem.” – Nagesh Jaladi, VP of Marketplace Solutions, Crayon Data, at the Traicon Financial Revolution Summit 23.
This summit that was held in Hanoi, Vietnam, on March 27 & 28, 2023, saw several valuable insights from eminent experts of the digital industry. More insights shared by Nagesh Jaladi and Peter Marini, VP of Sales, Crayon Data:
Up to fifty-five per cent of Vietnamese people purchased via online marketplaces, while 93 per cent have at least one banking app installed, said Nagesh Jaladi, VP-Marketplace Solutions at Crayon Data, at the summit.Sixty-six per cent of first-time users shopped online through apps and websites. Seventy-five per cent plan to splurge this year despite inflation negatively impacting categories except for groceries and fuel.
However, he added that banks continue to face multiple challenges in organizing and consuming data. Seventy-one per cent of banks underperform at collecting and utilizing customer data. Nearly 30 per cent of banks can integrate structured customer data to use in AI initiatives. Only eight per cent of banks can apply predictive insights from their machine-learning models to inform campaign execution and decision-making.
For seamless customer experience, building blocks are needed, including data, algorithms, expertise and partnerships, said Jaladi. Data and AI platforms aim to transform raw data into consumable outcomes. In addition, algorithms aim to deepen customer engagement and manage risk. This will create a relevant, unified digital experience and scalable merchant ecosystem. Vietnamese Government has a program to get those without a bank to 20 per cent from its current 50-65 per cent.
Technology is coming in to help, said Peter Marini, VP – Sales for the APAC region at Crayon Data, a Singapore-based company focusing on leveraging artificial intelligence, to Việt Nam News.”The fact that also here in Việt Nam, mobile penetration is very high, now it means being able to use mobile banking become much easier for those consumers to move from the unbanked to the banked,” said Marini.
Once consumers were starting to get engaged in the banking world, Crayon Data could bring its technology to help the mobile banking banks build and extend those services, he added. — VNS
Experts root for institutional and policy reforms to unlock Việt Nam’s digital future
Phùng Anh Tuấn, executive vice chairman and secretary general at Việt Nam Association of Financial Investors (VAFI), remarked the following at the summit.
The Vietnamese Government is advocating the development of a digital economy and promoting industrial revolution 4.0, said Tuấn.
Many directives have been on promoting non-cash and electronic payments, including Resolution 02, dated January 1, 2019, and Decision 1813, dated October 28, 2021.
The policy and law-making process should reflect the Government’s commitments, noted Tuấn.
The VAFI representative expects some fintech policy changes, including amendments to some articles and clauses related to payment in prevailing legal documents such as the Law on the State Bank of Việt Nam, Law on Credit Institutions, Law on Prevention of Money Laundering and other relevant legal documents and decree replacing Decree No 101/2012/NĐ-CP on non-cash payments.
He also recommended developing mechanisms and policies on national digital currency; designing a pilot mechanism for peer-to-peer lending; developing a pilot project (sandbox) for fintech; and developing a pilot project for mobile money.