Why Invest In Data?

Data Science   |   
Published February 9, 2022   |   

Large sets of data are generated via multiple data streams from a wide variety of sources on a constant basis almost every day. The global usage of data is growing at a tremendous rate today. Hence, it’s no surprise that data is being used as an actionable business element right now. Businesses worldwide are understanding the value of investing in data since it offers many advantages including highly targeted marketing, enhanced customer experiences, and streamlined processes to take a business to the next level.
Data is considered a high-return investment due to the many benefits it offers. It helps keep a business highly competitive in its niche or sector. Business executives are exploring all possible data investment opportunities to beat the competition in the industry. Businesses are learning to leverage data to discover useful marketing trends & insights to improve the bottom line of the company. If you have still not invested in data, your competition is bound to take advantage of the situation to improve their bottom line.
Here are some of the most important reasons to invest in data without further delay!
Business data helps you derive valuable insights into your industry and optimize business processes. Businesses are still lagging in taking advantage of the opportunities that data offer even though data is key to new business opportunities. UK equities show a strong recovery taking place, businesses are wise to take advantage of data to get ahead. If you are still wondering why you should invest in data, here are some of the most important reasons to do so without further delay:

Identify Market Trends

Analyzing large sets of data in your industry, for example property investment, helps reveal the latest trends in social behavior, customer preferences, customer needs, purchasing patterns, and other marketing trends. Your business could easily come up with a highly effective marketing campaign to suit these trends in the industry. In fact, leveraging data to identify the latest trends in the industry is a great opportunity for your business. With data investment, your business can improve customer support levels, keep track of limited-time guarantees, and make customer onboarding easier.

Forecast Risks

Data investment not only allows you to identify new trends in the market but forecasts potential business challenges and risks. When you have an idea of future risks that may hinder the growth of your business, you can devise specific strategies to suit these challenges and risks and improve the efficiency of your organization to mitigate such risks and challenges. Since changes in your industry affect the bottom line of your business, you should track the current trends and risks to mitigate them and take your business to the next level.

Monitor Competition

Data helps analyze how your competition is influencing consumers. You can monitor the social media networks of your competition to learn how they engage with their audience and how frequently they deal with influencers for brand support by investing in data.

Analyze New Trends In Social Media

Data can be used to analyze and discover what content gets maximum user engagement, shares, and likes as well as what content is currently going viral on social media platforms. With this information, a business can devise a strong and effective content strategy to better influence their social media followers and convert them into paying customers over time.

Personalize The Customer Experience

Today’s businesses invest in data to customize their shopper’s experience. They use quantitative data to identify why consumers are losing interest in their products, solve problems in their products, as well as reach out to old consumers in order to get them back to the business. Data investment helps personalize the customer experience to take your business to the next level.

Optimize Internal Operations

Businesses use data to find gaps in marketing processes, defect ineffective procedures, and identify time-consuming duties which helps improve their internal operations. When you revamp the way in which your company operates, it helps improve customer satisfaction. In fact, data will help your business to process customer complaints, refund requests, and live demos within a short span of time.

Prevent Potential Fraud

You can use real-time data to create predictive business models to foresee future risks. It will help your business to identify fraudulent claims. Your business can identify patterns and minimize fraud by using historical data. That is how businesses could use data to prevent potential fraud.

Make Better Business Decisions

Data helps investors spot future business trends to make better decisions for their businesses. In fact, big data is one of the best ways to predict what the future holds for your business. Even though these predictions may not be 100% accurate, with more available data, the accuracy can be expected to increase.

The Future Of Data Investment

Data investment is poised to significantly increase over the next couple of years. Here are some of the latest predictions that positions data investment as the next big thing in marketing:

  • A Gartner survey revealed that more than 72% of businesses worldwide have already invested or are planning to invest in big data by the end of 2021.
  • International Data Corporation (IDC) reveals that global revenues for big data and analytics will grow to $215.7 billion by the end of 2021 – an increase of 10.1% over 2020.
  • Data monetization will become one of the major revenue sources with the data volume being predicted to rise to a staggering 180 zettabytes by 2025 from a mere 10 zettabytes in 2015 – according to IDC.
  • Forbes published a report indicating that approximately 83% of businesses worldwide are prioritizing data investment with high importance.

The above statistics show the importance of data investment and analytics for businesses worldwide. If you are still wondering how to invest in data, the best way to do so is by mining existing data to get some insights into how your competition is performing and a financial picture of your business. The sooner you decide to invest in big data, the higher your chances of staying ahead of your competition.