GenAI can be funny Alexa, are you blue?" Alexa: Only my light ring... Only my light ring. GenAI can be productive "Translate 'Where is the restroom?' into Spanish. GenAI can be savage Siri, what's zero divided by zero?" Siri: "Imagine that you have zero cookies...
Industry Articles
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Fintech and payments trends to watch out for in 2024
Payments as a market is undergoing massive changes. As customer preferences evolve, so are the technologies they use. Globally, there are a number of key drivers behind the changes we’re seeing today. According to the ‘Top 10 Fintech and Payments Trends 2024’ Report...
AI Guardians of the digital wallet galaxy
In a world where your coffee, groceries, and even your taxi rides can be paid for with a tap of your phone, digital wallets have become the sleek, convenient sidekicks to our daily lives. But as with any great innovation, there's a shadow side: fraudsters are eager to...
Unlocking the Personalization Promise: What Banks Must Deliver
In today's world, where every customer interaction is a potential goldmine, banks are scrambling to deliver personalized experiences that set them apart from the competition. But what does personalization really mean in the context of banking? It's about understanding...
Combating Debanking in the Age of AI
Imagine coming back from a tiring day at work, eager to unwind and prepare for the weekend. You open your email, only to find a notification from your bank: your account has been closed without any warning. A wave of panic washes over you. How will you pay your bills?...
AI in the sky: Transforming travel experiences
“The ultimate travel agent”. That’s the vision that Airbnb CEO Brian Chesky has for the vacation and short-term rental platform. One of the many steps to unlocking that vision is the sustained and strategic use of Artificial Intelligence (AI). And their first...
Why ‘AI’ is the right choice for Word of the Year 2023
Two letters. But what an impact they have had this year! Little wonder then that Artificial Intelligence, or AI, has been chosen as the ‘Word of the Year 2023’ by the Collins Dictionary. This is not surprising for an AI-led company like Crayon Data. In fact, it was...
Transforming Finance: The Machine Learning Revolution
In the dynamic landscape of technological innovation, one term is making waves across industries—Machine Learning (ML). As a subset of artificial intelligence (AI), ML is redefining the way we approach problem-solving, and the financial sector is no exception. Here,...
Banking the Unbanked: The Path to Financial Inclusion in Africa
The inception of FinTechs promoting financial inclusion in Africa can be traced back to Kenya in 2007. Safaricom, a Kenyan mobile network operator affiliated with Vodafone, observed customers using prepaid airtime as a form of currency. This observation led to the...
Is Edge AI the next big artificial intelligence trend?
As technology evolves on a day-to-day basis, it combines multiple facets to create ingenious results. We’re seeing Generative AI being incorporated into wearables. IoT is converging with machine learning and AI. As is edge computing. In fact, multiple predictions...
How legalese is getting a Gen AI-powered makeover in the banking world
Artificial Intelligence (AI) has been a game-changer across various industries, and the legal and contracting domain is no exception. Traditionally, the legal sector has been notorious for its heaps of paperwork, time-consuming research, and expensive legal fees. AI...
How Explainable AI (XAI) is revolutionizing fintech
In the ever-evolving world of fintech, where algorithms help make critical financial decisions, a new player has emerged. Explainable AI (XAI) has evolved beyond the realm of helping creators and users of AI models understand how these models make decisions. In...
Marketplace-as-a-Service: The key to accelerating banking revenue
From digital wallets to contactless payments, the banking sector is constantly transforming. And the focus has been on creating customer experiences that make a difference to the bank’s bottom line. The most effective way to do this: a marketplace. Many banks...
Are digital wallets a catalyst for customer engagement and revenue growth?
Customers don’t care only about cost any more. Today, they want to feel connected to the brands and companies they choose to associate with. No matter what they want, they are spoilt for choice. What differentiates good and popular brands from the rest? Customer...
#MetaverseInMinutes: In the beginning… How the metaverse came to be
Several tech industry titans have attempted to define the metaverse. Ed Greigg, Chief Disruptor at Deloitte, says, “In simplest terms, the metaverse is the internet, but in 3D.” Others are skeptical about the concept. Tesla founder Elon Musk says he can’t “see...
Slaves to the Algo: AI podcast by Suresh Shankar [Season 1]
Whether we know it or not, like it or not, our lives have been taken over by algorithms. In this podcast, Suresh attempts to demystify the age of the algorithm. Join him on his podcast, Slaves to the Algo as he talks to leading professionals in their fields to...
Slaves to the Algo: an AI podcast by Suresh Shankar [Season 2]
Whether we know it or not, like it or not, our lives have been taken over by algorithms. In this podcast, founder and CEO of Crayon Data, Suresh Shankar, attempts to demystify the age of the algorithm. Join him on his podcast, Slaves to the Algo as he talks to leading...
Banking and Finance in 2023: Enhance customer experience, increase revenue
Even as the first month of the year draws to an end, some of us are still cleansing our phones of the new year wishes and sale/offer messages. Meanwhile, the BFSI industry is thinking of ways to capitalize on the successes of the past year. Innovation worked wonders,...
5 ways to build customer trust (and drive sales)
The Internet is usually treated like the youngest child of a family. They invariably get blamed every time anything breaks down in the household! As an extension of the Internet, e-commerce too received a great deal of suspicion in its early days. Rightfully...
Transacting, Fast and Slow! A Kahneman analogy to the future of fintechs
Daniel Kahneman’s ‘Thinking, Fast and Slow’ is one of the most popular books that got people thinking about heuristics & biases. When we think about it in the context of fintechs and banks, it has more than a few lessons on how consumers engage on a myriad of...
3 ways card providers helped travelers vacation safely in a pandemic
2020 is a lost year for travel. People around the world spent more than half the year at home. Away from crowded places and closed spaces to minimize the spread of the Coronavirus. A closed-off world When COVID-19 was declared a pandemic, the first industry to be...
The USD 10 Tn potential for digital payments in India
Whether you’re at the swankiest stores in the poshest of malls or at your neighborhood chaat stall and vegetable vendor, you no longer need a physical wallet. Just your phone will do, as long as there’s a QR code in sight! Those little placards are now ubiquitous, and...
The Future of Personalization and Five Emerging Trends
“We're in [an] incredible age where new brands are making people's lives easier, more convenient, more personalized.” Angel investor Aileen Lee – and the person who coined the term ‘unicorn’ – sums up the future of business in one simple sentence. With the evolution...
Data as a Service (DaaS): Why data is creating a banking revolution
In today's world, data powers everything we do. Big Data is transforming businesses and lives. It's no longer a futuristic proposition. It's in the here and now! This is a definite superpower in the financial world. Enterprises can put customer data to use, without...
Winning customers in the attention economy, the marketplace way
Do you know which merchant has the highest retail sales per square foot? Yes, it’s a pretty antiquated metric, and not one that’s quite relevant in a post-pandemic world! But humor me. When speaking to Crayons, they brought up big box stores like Walmart and Costco....
Into thin air: How to understand customers without cookies
‘We use cookies to make your experience of our websites better. By using and further navigating this website you accept this. Detailed information about the use of cookies on this website is available by clicking on more information.’ We see this familiar message on...
Tsaheylu and four myths about bonding in the financial world
Tsaheylu, in the language of the Na’vi, means bond. (Sounds unfamiliar? It is the language spoken in the 2009 sci-fi film, Avatar!) With Tsaheylu, Na’vis - the people of the Pandora biosphere - can use their cute tails to connect with the life around them. They...
Building an AI community with Slaves to the Algo
"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun." That’s exactly what we’re doing while creating the Slaves to the Algo (STTA)! And this time around, we’re more than just a podcast. Now, we're taking our...
How AI is enhancing the human experience
In his upcoming book, Hundred Years of Artificial Intelligence - Past, Present and Near Future, Alok Aggarwal talks about domains in which AI is rivaling humans. These go across sectors, and include skills like Autonomous vehicle driving Predicting schizophrenia...
Five trends to follow from India’s fintech industry
Have you watched the latest Netflix sensation, Inventing Anna? It follows protagonist Anna Delvey’s quest for power, money, and fame. With a dash of personal and financial deception. And no one is spared: from socialites and hotels to banks and New York’s finest...
Banking in 2022: proactive, adaptive, and innovative
Two full years after the pandemic began, the way that banks function has vastly changed. As customers’ wants and needs have shifted, banks too have had to rethink their approach. Digital transformation is no longer a nice-to-have. It is essential to their existence....
123Pay: the future of digital payments and financial inclusion in India
The Reserve Bank of India’s recent announcement on the launch of UPI 123Pay reminded me of a conversation I had in New Delhi a few years ago. I was traveling home by auto-rickshaw. And I stopped briefly to pick up groceries. Once my order was packed, I paid via...
5 e-commerce trends in ME that can be adapted globally
Altering its scorching desserts into architectural marvels, the Middle East (ME) is the epitome of transformation. In a short span of 20 years, they went from ground level to building the world’s tallest tower. This innovative streak is not limited to infrastructure....
5 marketplace trends retailers should watch out for in 2022
This is the decade of consumer convenience. The market has evolved from being a place where one can buy goods to being a social space with an increasing number of offerings. Marketplaces are playing an important role in building communities, creating jobs, and...
5 ways brands can improve customer experience for end-of-year sales
Most customers tend to splurge only on a few special occasions. Holiday shopping is one such annual splurge they indulge in. Partly due to the practices of e-commerce and departmental store giants, customers have come to expect similar deals from other retailers and...
Emerging marketplaces: Understanding South Africa’s fintech landscape
Standard Bank Group CEO Sim Tshabalala has one goal: “We don’t want to be the shop; we want to be the mall.” One of the big four banks in South Africa, they are heading swiftly towards a marketplace model of banking. Recent developments include Contactless payments...
The Dior moment for data
As the Second World War intensified, women were asked to fill in for the jobs that were usually done by men (who were now on the battlefield). Some of them were physically hard jobs. This rapidly enhanced a trend of trousers and slimmer skirts for women. These outfits...
Demystifying Big Data: Your guide to data sources and privacy
From zero-party to third-party data and everything in between - find out how data sources can influence privacy issues Homo sapiens aren’t done evolving. They continue to show changes in physiology and behavior. One key difference from our early ancestors is our...
Why should banks create personalized omnichannel experiences?
Customer communication can be a hit or miss. Over the past decade, more channels have emerged than ever. This resulted in a number of unprecedented ways to reach the customer at a moment’s notice. Wham, bam, hit every customer with spam Enterprises incessantly market...
Data storytelling: compelling narratives for revenue growth
Data tables were once called Information Systems. MIS then became Dashboards. Dashboards transformed to Data Visualization. Which is now Data Storytelling. But the real story gets hidden under these constantly evolving terminologies. Each step of change carried its...
Why banks need to personalize experiences for Gen Z
The oldest of the Gen Z cohort, today’s golden children, entered the workforce under unprecedented circumstances: amid a pandemic. Before they could begin flexing their purchasing power, major pay-cuts and lay-offs were announced worldwide. Luckily, Gen Z has been...
Bring your own data, the cookiepocalypse is coming
The other day, I clicked on a link that was about the imminent death of third-party cookies. I was prompted to ‘Accept all cookies’ before I proceed any further! We are supposed to say no to third-party cookies by the end of 2023. While I am waiting for the day, I...
Specialists vs Generalists: the rise of customer scientists
It would have been the late-90s. A self-sufficient old couple next door was enjoying their Sunday afternoon tea when the man collapsed. It looked like a cardiac arrest. Across the street lived a successful orthopedic surgeon. While waiting for the ambulance, we asked...
Finding links in data: It’s all about the WHYs
We can complicate discussions on data till eternity. But at the root of it all, data can help us solve 2 primary clusters of problems. Finding patterns Establishing a causal link Finding patterns is the easy part. Machines, algorithms, and even ‘analysts who do not...
KonMari your data ETL strategy
Use the KonMari method for a data ETL strategy that sparks joy for your organization To the uninitiated, Marie Kondo is the world’s most famous tidying up consultant (thanks to Netflix). Her trademarked KonMari method is all about how one can declutter their living...
Merchants and the personalized marketplace: swipe right on this dream combination
In the first of a series of blogs, we explored what personalized marketplaces are, and why they are important to banks, merchants and consumers. Then, we took a deep dive into how banks can thrive with a marketplace strategy that is built for each customer. Today, we...
Don’t lose the plot before it starts: why data ingestion is valuable to your business
There are certain times in sport where a team loses the plot even before the game really heats up. Crucial errors early in the game overhang and determine the eventual result. The 1998 football World Cup final between France and Brazil comes to mind. Brazil chose to...
Why banks need a personalized marketplace strategy to stay relevant
In the first of a series of blogs, we explored what personalized marketplaces are, and why they are important to banks, merchants and consumers. Today, we deep dive into how banks can thrive with a marketplace strategy that is built for each customer. In a global...
#CountryInFocus: What you should know about banking personalization in Brazil
Today’s customers are digital natives. Irrelevance annoys them. Studies show that 85% expect personalized services, while 67% expect personalized experiences. These are not numbers that can be ignored. Banks that are early adopters to the age of relevance can...
Personalized marketplaces. The secret ingredient banks and merchants need to stay ahead of customer expectations
Customers want personalized experiences. Merchants want the right audience. Banks are unable to meet these expectations. However, high volumes of supply and demand cannot guarantee transactions. Banks are unable to meet these expectations. After the impact of Covid in...