CASE STUDIES : MIDDLE EAST - CARDS
Reviving Card Relevance: A Resurgence in Travel Transactions in Middle East
AI B2C Marketplace
Travel Assistant
AI Studio
The challenge
Client bank cards, primarily used for travel, lost relevance during the pandemic, resulting in a 64% drop in billings. The challenge was to rejuvenate these cards and their utility.
The
magic of maya.ai
Leveraging B2C Marketplace, AI Studio, and Travel Assistant, the solution involved suggesting diverse revenue avenues and executing personalized campaigns.
This aimed at revitalizing the relevance of travel cards in a post-COVID era.
This aimed at revitalizing the relevance of travel cards in a post-COVID era.
Crayon suggested multiple avenues for revenue generation.
Delivered personalized campaigns/offers that caused an uptick in spends
The results
1M USD (0.6% Increase)
Promoting charter yachts to historic and potential travellers
4.35M USD (3% Increase)
Promoting charter flights to historic and potential flyers
3.8M
(2.8% Increase)
Promoting staycations through targeted calling of customers by RMs
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