Case studies : India – Banking

Drives portfolio growth with personalized campaigns for a leading global bank in India

cs India Banking 1

The challenge

The bank had an insignificant pool of lifestyle offers (6% of total credit card spends). They found it difficult to identify relevant merchants for offer acquisition and deliver personalized campaigns

magic of


icon merchants

Suggested relevant merchants for offer acquisition

icon chat 1

Created personalized fortnightly campaigns delivered through email and SMS

The results

csi lift
~1.8% lift

In offer spends over 3 months

csi calender
468 K USD (5.6%)

Annualized incremental spends

csi increase
4.4% test vs. 0.4% control

Increase in campaign response rate