Case studies : Singapore – Banking

Drives portfolio growth with personalized campaigns for a Tier-1 Bank in Singapore

The challenge

The challenge

The bank had difficulty in identifying relevant merchants for offer acquisition and driving incremental value. They needed to reduce the number of inactive customers and personalize campaigns

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Created personalized weekly campaigns, including event-based campaigns
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Suggested relevant merchants for offer acquisition

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Monitored campaign performance and widget traffic

The results

csi response
2.2% test ) vs. 0.21% control

Campaign response rate

csi calender
17.8 Mn USD (4.8%)

Annualized incremental spends