Case studies : India – Cards

Drives portfolio growth with personalized campaigns for India’s largest credit card issuer

The challenge

The challenge

The enterprise had difficulty personalizing their campaigns and other marketing communication. They needed to activate dormant customers in specific categories, and the overall portfolio, and reduce the high TAT on their campaigns

magic of


icon chat 1
Created personalised campaigns, including campaigns for category-wise customer activation
icon merchants
Choice API widget integrated with the bank’s homepage and netbanking logout page

The results

csi response
200 Mn USD (6%)

Actual attribution spends

csi lift

Increased click rates

csi lift

Increased campaign spends

In the Travel category

csi response
3% test vs. 2% control

Customer activation rate

csi lift
100 Mn USD

Attribution spends