Case studies : Middle East – Cards

Drives portfolio growth with personalized campaigns for a leading global card issuer in the Middle East

cs India Banking 1

The challenge

The enterprise had difficulty activating dormant customers. Campaigns were not personalized, with high TAT. They also needed to add more external merchants to their portfolio and identify relevant ones for offer acquisition

magic of


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Identified external merchants to on-board, as well as ones for offer acquisition 
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Sent personalized campaigns with two key objectives (stimulate spends and reduce dormancy)
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Reduced campaign execution TAT by automating the execution system with Salesforce integration

The results

csi lift
~16.4 Mn USD (6.2%)

Annualized incremental spends

csi calender
10% test vs 7.5% control

Customer activation rate

csi increase
20 hours vs 2 hours

Campaign execution time