Case studies : Middle East – Cards

Drives travel transactions for a leading global card issuer in the Middle East

cs India Banking 1

The challenge

Client bank cards used mainly for travel and international transactions had become irrelevant during the COVID-19 pandemic, with overall billings dropping by 64%

magic of


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Suggested multiple avenues for revenue generation
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Delivered personalised campaigns/offers

The results

csi lift
~3.8 Mn USD (2.8%) 

Promoting staycation through targeted calling of customers by RMs

csi calender
~4.35 Mn USD (3%)

Promoting charter flight to historic and potential flyers

csi increase
~ 1 Mn USD (0.6%)

Promoting charter yachts to historic and potential charter flyers