Case studies : Indonesia – Banking

Drives portfolio growth with personalized campaigns for a multinational bank in Indonesia

cs India Banking 1

The challenge

The bank needed a big data analytics partner to differentiate their card proposition by delivering personalized choices to their customers. They also wanted to reduce customer inactivity, improve their offer portfolio, and optimize card usage to drive incremental value across all segments

magic of


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Created personalized weekly campaigns delivered through SMS and email
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Delivered personalized campaigns with two key objectives (stimulate spends and reduce customer inactivity)
usecase icon customer proof
Monitored and analyzed campaign performance

The results

csi lift
360K USD (5.5%) 

Annualized incremental spends


Impressions Executed via SMS


Impressions Executed via email