Case studies : Middle East – Banking

Drives portfolio growth through personalization for one of the largest banking groups in the Middle East

cs India Banking 1

The challenge

The bank had difficulty delivering personalized campaigns. They wanted to increase incremental value, activate dormant customers, and improve their engagement metrics of their campaigns

magic of


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Monitored campaign performance and widget traffic
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Created personalized email and SMS campaigns

The results

105 Mn USD (7.2%)

Annualized incremental spends