Case studies : Middle East – Travel

Drives portfolio growth through personalization for a leading global airline in the Middle East

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The challenge

The airline only owned a small share of the customer’s travel wallet, and had difficulty understanding customer preferences and engaging them effectively. The airline wanted to create personalized travel experiences and Crayon was chosen to be AI partner in their journey

magic of



Create an end-to-end personalized travel experience that Personalizing trips for each individual customers based on their “purpose of travel” and unlocks the potential of the digitally connected ecosystem