Case studies : Middle East – Banking

Building a personalized lifestyle marketplace for a leading Islamic Bank in the Middle East

cs India Banking 1

The challenge

Card holders did not find the existing offer pages relevant. >70% of active card holders don’t use bank offers. Merchants were not seeing any traction. 50% – 65% Merchants had no redemptions

magic of


icon data

Crayon is building a personalized lifestyle marketplace – Bazaar to drive AI-led commerce for the Bank

icon Get the inside scoop

Merchants get relevant traffic, the ability to size opportunities, onboard offers, target customers and track spends on Merchant Studio

Bank gets a scalable supply of offers (Dining: 300 Travel: 2.5M+, Retail: 3500, Luxury: 400)
Clean Merchants API

Expected to go live in H1 22

icon Customer Taste Print
Consumers get personalized discovery to fulfilment journeys on Bazaar App

The results

1.1 Mn USD (7.2%)

Estimated affiliate income by year 1